Reid makes a couple good points in his first sentence: “I have been looking for a way to display my HDR photos for quite some time now, and I think I’ve finally found a way. Framing has always been too expensive, especially when I have an odd sized picture… it worked alright for a normal photograph, but I was a little worried about putting an HDR behind glass.”

Reid’s first point about HDRs (High Dynamic Range Photos) is right on. Every photo is compromised by glare and reflections when framed behind glass, but this is especially true for HDR photos, which often have an especially rich range of colors and tones.

His second point hits on the fact that framing often isn’t an option – or is an expensive one – for “non-standard” sizes. For example, Reid’s fotoflōt is 7.5″x15″, which is a 1:2 aspect ratio, or proportion. Most framing shops don’t offer 1:2 proportion frames, or else offer them as a custom size. The same goes for the many other panoramic sizes offered by fotoflōt. And if you’re buying your mounted photo from an online service, shipping can get expensive with all the glass and wood.

In contrast, fotoflōts consist of light-weight acrylic and mounting bracket. You can read all of Reid’s blog post here.

Stephen Zeller is a portrait photographer with a primary focus on families and children. He’s a customer of the online photo service Zenfolio. He recently won a Zenfolio contest and was awarded a fotoflōt.

Stephen had never heard of fotoflōt before, but after he got his product he says, “If you’re in the market for a cool way to display your art, I highly recommend you take a look at the products from fotoflōt!”

Take a look at his complete blog post.